Are your digital skills up to scratch?
As more and more local councils make use of social media, we thought that it might be useful to consider what skills are required in your organisation to enable you to exploit these 'digital communication channels'. Twitter is increasingly being used by local councils with some also starting to use Facebook.
In our experience, there is still some scepticism surrounding use of social media within parish and town councils. There is no doubt that the use of social media will increase 'depth and breadth of reach' into your communities and allow you to engage with a wider audience.
It's becoming more important that you have staff with digital skills, here're some useful links to get you started:
University of Leicester: this content has been written to help staff in the university understand how to use social media in their organisation but is equally relevant to parish and town councils. In addition to the links below you will find lots of other useful resources on this site.
Social media communications - guidance and best practice
Practical Twitter tips for beginners
Setting up a Facebook account
Once you have set up your Twitter and Facebook accounts you will need to ensure that you update them frequently in order to keep your followers interested. 'Link back' to your website, ideally posts should be brief 'titbits' to entice the reader back to the full information on your website. This draws customers back to your site where they can find lots of other useful information about your organisation and give you an opportunity to further engage with them. For example, encourage them to complete an online consultation form or become a councillor (if you have a vacancy).
Our website technology UKLC (UK Local Councils) allows you to become more efficient and effective by automating the publishing of content to your digital channels. This allows you to set up a campaign by entering several post dated news items on your site. These news items can't be seen until they hit the publish date when they become visible and at the same time the content is automatically published on Twitter and Facebook. This means that you no longer need to go to each channel to add content and that your communication is automatically synchronized across all channels, driven from news items added to your website.
And finally, here's a thought provoking article about the use of social media in higher tier local authorities.
Posted: Fri, 12 Sep 2014 18:00 by Admin Team